Sending C&D Letter
Taking steps to protect your IPR is an important aspect of preserving the rights and value of that IP. However, without vigilant enforcement when there are breaches of the rights by a third party, the effort of protecting the IPR becomes less useful. Auramark offers enforcement services in both four-wall and digital counterfeiting sectors to its international and local clients.
Description
A cease and desist letter is a legal notification sent to an individual or business that you consider infringes your intellectual property (IP). It is commonly used e.g. as a first step in alleged cases of trademark, patent and copyright infringement.
Normally, a cease and desist letter contains information regarding the legal rights involved (e.g. what trademark registration or artistic work that is being infringed upon), description on the infringing activities (e.g. usage of your music in a certain radio commercial, or your photo on a website, without permission), what immediate action that are called upon (e.g. stop selling certain products or services under a specific trademark) and a deadline for the counterparty to reply.
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